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  • Autistic & Female Founded

  • Made in USA

  • Vegan*/ Cruelty Free

  • USDA Certified Organic*

Behind the Scenes

About Us:

Beauty By Jenna is more than a beauty brand — it’s a movement of joy, inclusion, and purpose. Founded by Autistic adult Jenna Grabow and her sister-in-law Anna, our mission is to create playful, high-quality beauty products that spread happiness and empower the disabled community. After overcoming the odds to graduate from beauty school, Jenna couldn’t find a job that supported her needs — so together, we created one. It turns out that 80% of Autistic adults are unemployed, and it's our mission to change that.

Today, Jenna’s creativity is at the heart of everything we do — from her hand-drawn thank-you cards to the viral videos that made the world fall in love with her. Every product is made in the USA with the highest quality ingredients, designed to spark joy, from fruity lip balms to our new signature Vegan Lovable Lip Stains. We’ve already hired several Autistic packagers, and we’re just getting started. Our dream? To create 100 or more high-paid career opportunities for disabled adults and prove what’s possible when everyone gets a chance to shine.